SETTING UP MY FASHION BRAND

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Story of a Red Cross

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When I last visited my military Surplus supplier looking for interesting post war vintage whilst browsing row upon row of aisles stuffed full of anything from old parachutes to iron cups I spied a box of these red crossed throws. Immediately I fell in love with the concept of them as I love anything with a cross on it…I always loved SwissAir purely  for it's logo for instance! Anyway I immediately bought a box home with me and set about adding my badge log and name embroidered in bright red in the corner. These are something that would look cool draped across a chair or as a beach towel or a bedspread. They are all an off -white colour and each one is slightly different..the ravages of time have not been cruel..even though the reason they were made was not for peace….

 

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Istogagram

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I have joined istagram, thanks to Client C who cajoled me at midnight last night and we spent the next hour playing iPhone buddies and downloading the entire Istagram app onto iPad, iPhone , Facebook, twitter, tumblr…you name it we now have it ! I am going to upload all our Client images…band and brand slowly to my Istagram and hopefully you will all start to follow ClientA. Client was so much about the imagery I am excited that a whole new audience can share our kinky Kraftwerk artwork. Client C 20120209-150502.jpg

20120209-150512.jpg Client A

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Setting up my fashion line

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I am still working in my virtual online world trying to get traffic to stop at my shop which to all intents and purposes is sitting bang in the middle of the Gobi Desert! A few cars pass by but I am not on the main drag….in www terms at is!
I am now having an SEO survey done on my site and this will show the keywords I need to use to increase traffic. I have also hired a French PR person to look at all French speaking territories …it’s a start and next I am looking at Australia and the UK…but one step at a time…
I am now researching all postwar blogs….and that includes the London Blitz parties and am in talks with my supplier for a diffusion line for the high street…..It may be dark and dreary outside but stuck on the side of a welsh mountain I am doing my best to befriend the World Wide Web.

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Paris DJ set London Guns

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 Gary from the Libertines Dj'ed saturday night in Paris with Adam from the Babyshambles at Club 114. Here he is wearing a crossed hands T shirt playing pure Rock and roll.

Photocredit courtesy of Anne Line Penhouet 

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Client Paris Party at Ly Adams

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Here are some photos from the launch party at the Marais shop Ly Adams.
It was a wet night but that didn’t stop the party! I dj’ed all night and played a mixture of electronics – old and new mixed in with some Joy Division and the odd Stone Roses. the French seemed to love the music and in between drinking beautiful fruit cocktails from the Borderline brand and scoffing macaroons Client C and myself had an amazing time!
Thanks to Stephanie our new Client PR in Paris , Masha and Severine the place was full and the decks were loud!!
more pix to come!! (read more…)